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Idol soft

Pleats. Cardigan. Ribbon kept small.

Philosophy

Softness with control. A ribbon says what a sentence can't, but the proportions stay current: cropped knit, sharp pleat, boot line, clean hair.

Palette

The colors it comes home in.

Ballet pink#FADDE1
Blush#F4C2C2
Ivory#FFF8EC
Cherry ribbon#C0384A
Signature pieces

Five things worn right.

  • 01Cropped cardigan
  • 02Knife-pleat mini or midi skirt
  • 03Knee-high boots or slim Mary Janes
  • 04Tiny ribbon clip
  • 05Pearl studs, not a costume
Where it’s from

Born in a decade before yours.

A Seoul-idol version of pretty: polished, small, camera-aware, and wearable after the performance ends.

Reaches for this

The people whose closet it already is.

idol soft looks

Four seasons, four readings.

4 shipped
The other fiveSeoul minimalCafe romanticK-pop off-dutySeoul academyNew Chinese